A jazzy Design Story
This story begins in Tuscany and there it ends, but the most exciting chapter is set in the world, in New York, Dubai, Shanghai, St. Paul, Johannesburg, Mumbai, during a lost-lasting journey in search of new trends, good ideas and wishes for the future. After all, travel is part of Caroti Company DNA from 1960.
We explored distant continents and we breathed heterogeneous cultures, from those already developed in those developing, and finally we discovered a common thread: skyscrapers increasingly tall and thin defy time and gravity, while environmentally and socially sustainable lifestyles shape futuristic architecture through technological innovation.
Months and many kilometres passed and, finally, our spark flashed in New York, in a leaden night warmed by the vibrant rhythm of a jazz jam session. A trumpet, a double bass and a piano were playing syncopated notes… tick, tick, cha cha boom. The melody, although improvised, was harmonious, synergistic, compact, enveloping, sincere. Tick, tick, cha cha boom. Tick, tick, cha cha boom. The rhythm began to tell a specific story: versatility, mix, eclecticism, improvisation, freedom, balance in diversity. Well, this was the synthesis of all trips, all ideas we were looking for. These were the values to be translated into the design of new Caroti products, an universal language, an international and multivalent style.
Back to Tuscany, the design office of the company, together with the expert pen of Ni.Ko design office, began translating this still abstract idea into concrete forms and materials, giving rise to what is now the Concept collection: as the name says, a “concept” of modular and free from determinate installation furniture for living and sleeping area in contemporary style, whose particular feature is the ability to be completely customised in more than 1000 different combinations of taste. As instruments playing together in an orchestra, the mixture of complementary materials made up of solid wood, metal, leather, fabric, glass, marble and the RAL colors range for the lacquering of the body creates a unique and original styling in homes all around the world. The object: making furniture not only for everybody, but also for EACH ONE, with its diversity and unicity.
It was 2015 when Concept collection made its first steps in the outline of Made in Italy Design, supported by 55 years of Caroti company experience in furnishings and solid wood. In the meantime, the offer has grown, it has been enriched and we are going on with its development. So, we await for you at “Salone del Mobile” in Milan, April 2017, from 4th to 9th, to discover our news.
Tick, tick, cha cha boom everyone.